Information about cookies
VR and cookie practices
Cookies (including Local and Session storage records) are text files that the browser saves on your device. Cookies do not harm your devices or spread malware. By accepting all cookies, you can ensure the best possible user experience on our website. You can change your cookie settings whenever you like in the cookie settings of this page. You can also clear the cookie history through the cookie settings of your browser.
We use cookies to collect data on how and when our services are used. For instance, cookies enable us to remember your language settings, offer personalised content and show relevant advertising. Cookies can tell us, for example, which page or service the user visited or used before coming to our website, which pages the user has browsed and the time of browsing, and the user’s browser and browser version. We also collect statistical location data at the city level. The location data is based on anonymised IP addresses. More information on anonymisation is available on Google’s website, Opens in a new tab. Statistical location data is not disclosed to third parties. This data helps us to analyse how our website and services are used, develop our services and improve our customer experience.
We use cookies and other technical means to follow the statistical number of visitors to our website and to measure the effectiveness of advertising. We collect data from sources such as digital newsletters and marketing messages in order to find out how often our messages are opened and how users react to our messages; for example, do they go to the online service or make purchases. We may include follow-up codes in e-mail or marketing messages for the purpose of measuring their effectiveness. We may also carry out research to improve the usability of our web services, and this research may involve saving data on mouse actions by the user on our website.
We use cookies to target advertising so that we can offer you more relevant advertisements. Our users might see advertisements in the networks of our partners (such as Facebook, Google or Microsoft) after visiting our website.
We cannot identify you personally on the basis of cookies alone. If you are logged in to our service and have given your consent to cookie-based targeting and grouping, we may combine data on your online actions with your other data, including your journeys or earlier purchases, and create a customer profile based on this information.
We use unique anonymous identifiers in our services. If you have made purchases on our website and given your consent to cookie-based targeting and grouping, we may combine your visiting data with your earlier purchases on the same browser or with your contact information provided with the purchase, and create a so-called site visiting profile. We use this data at a statistical level to develop our services. We may also combine your cookie data with your survey responses. Before doing this, we always inform you at the beginning of the survey.
Our aim in grouping the data is to offer you better services, content and advertising and a smoother user experience.
Page updated 28 Feb 2024. Google Optimize changed to Convert.com.
Page updated 4 Sep 2024. Microsoft Ads added to Marketing cookies.
What kind of cookies do we use?
These are automatically activated cookies that our website needs for a good and safe user experience. Functional cookies are always enabled and are indispensable for ensuring that the vr.fi website functions well. They cannot be disabled.
| Functional cookies | Collected data and storage period | Purpose | Third parties |
|---|---|---|---|
VR | The user’s selections during ticket search and purchase. Error situations encountered by the user. | Saving necessary data during and between sessions (including shopping cart, cookie consent) | The data is not disclosed to third parties |
The data is stored for the duration of the session or until further notice (shopping cart, cookie consent) |
The purpose of statistical cookies is to provide us with data that we can use as a basis for improving our website’s usability and customer experience and developing our services. These cookies give us data on the extent to which our services are used, the manner in which they are used and the issues that service development should pay attention to. They also allow us to analyse where our services are used at city level.
For instance, we use the Google Analytics and Hotjar services as well as Google Optimize usability testing that utilise statistical cookies. The data we analyse is always compiled data and we do not store personal data on the website usage.
| Statistical cookies | Collected data and storage period | Purpose | Third parties |
|---|---|---|---|
Google Analytics | General information on the device and session. The browser is automatically identified with the help of an anonymous identifier. An anonymous identifying number is saved for logged in users. | Website analytics and monitoring to improve the user experience. | The data is not disclosed to third parties. |
The data is stored for two years. | |||
Giosg | Discussions with metadata. The browser is automatically identified with the help of an anonymous identifier. | Customer service chat, assisting the customer. | The data is not disclosed to third parties. |
The data is stored for the duration of the session or until further notice (unique browser identifier). | |||
Hotjar | Screen recordings, heatmaps and surveys. The browser is automatically identified with the help of an anonymous identifier. | Qualitative user data and analytics that are used to develop the website user experience. | The data is not disclosed to third parties. |
The data is stored for the duration of the session or until further notice (unique browser identifier). | |||
Convert.com | Test group membership. The browser is automatically identified with the help of an anonymous identifier. | Usability testing and conversion optimisation. | The data is not disclosed to third parties. |
The data is stored for 6 months. | |||
Webropol | The browser is automatically identified with the help of an anonymous identifier. | Preventing the user from responding to the same survey several times. | The data is not disclosed. |
These cookies help us target content and offers to you depending on how you have used the vr.fi website. If you are logged in and make a purchase on our website, we may combine your cookie data with your other data, including the time of your journey, your ticket product or earlier purchases. This data enables us to analyse and develop our operations, offer customised content, such as additional information about travelling or targeted advertisements. In this, we use personalisation tools, such as the Convert.com service.
| Cookies used for content targeting and grouping | Collected data and storage period | Purpose | Third parties |
|---|---|---|---|
Convert.com | Test group membership. The browser is automatically identified with the help of an anonymous identifier. | Content targeting (personalisation) | The data is not disclosed to third parties |
The data is stored for 6 months. |
Marketing cookies help us and our trusted partners place targeted advertising on the websites of companies that participate in marketing cooperation. These cookies are mainly set by advertising environment providers (such as Facebook and Google).
With marketing cookies, we can enrich the data used in the targeting of marketing activities with data we have received from third parties. This enables us to target perks and marketing more closely according to your needs. In targeted advertising, we use Google’s and Facebook’s advertising and monitoring services, for instance.
| Marketing cookies | Collected data and storage period | Purpose | Third parties |
|---|---|---|---|
Facebook | Visiting and purchase data. The browser is automatically identified with the help of an anonymous identifier. | Targeting ads on Facebook and measuring the effectiveness of advertising. | Facebook receives anonymised data of visits to the website. Read more about cookies on Facebook and manage the use of cookies, Opens in a new tab |
Cookie information is stored for the duration of the session or for three months. | |||
LinkedIn | Visiting data. The browser is automatically identified with the help of an anonymous identifier. | Targeting ads on LinkedIn and measuring the effectiveness of advertising. | LinkedIn receives anonymised data of visits to the website. Read more about cookies on LinkedIn and manage the use of cookies, Opens in a new tab |
Cookie information is stored for one month. | |||
Google Doubleclick | General visiting data, user and advertisement data. The browser is automatically identified with the help of an anonymous identifier. | Targeting ads in the marketing network and measuring the effectiveness of advertising. | Google’s network receives anonymised data of visits to the website. Read more about the types of cookies used by Google and manage the use of cookies, Opens in a new tab |
Cookie information is stored for the duration of the session. | |||
Google Ads | Visiting and purchase data. The browser is automatically identified with the help of an anonymous identifier. | Targeting ads and measuring the effectiveness of advertising. | The data is not disclosed. |
Cookie information is stored for three months. | |||
Bloomreach | Visiting data. | Targeting of content and ads. Measuring the effectiveness of advertising. | The data is not disclosed. |
Cookie information is stored for 3 years. | |||
Microsoft Ads | Visiting and purchase data. The browser is automatically identified with the help of an anonymous identifier. | Targeting ads and measuring the effectiveness of advertising. | The data is not disclosed. |
Cookie information is stored for 390 days/13 months. |
Browser settings
Different web browsers offer different ways for managing cookies. Visit the websites of the browsers to learn more about managing cookies in your browser.