Information about cookies
Cookies used in vr.fi
On this page, you will find information about the cookies used on the vr.fi website. Cookies are divided into essential, statistical, those handing content targeting and grouping as well as marketing cookies. You can change your cookie settings at any time at the bottom of the page.
VR and cookie practices
Cookies (including Local and Session storage records) are text files that the browser saves on your device. Cookies do not harm your devices or spread malware. By accepting all cookies, you can ensure the best possible user experience on our website. You can change your cookie settings whenever you like in the cookie settings of this page. You can also clear the cookie history through the cookie settings of your browser.
We use cookies to collect data on how and when our services are used. For instance, cookies enable us to remember your language settings, offer personalised content and show relevant advertising. Cookies can tell us, for example, which page or service the user visited or used before coming to our website, which pages the user has browsed and the time of browsing, and the user’s browser and browser version. We also collect statistical location data at the city level. The location data is based on anonymised IP addresses. More information on anonymisation is available on Google’s website, Opens in a new tab. Statistical location data is not disclosed to third parties. This data helps us to analyse how our website and services are used, develop our services and improve our customer experience.
We use cookies and other technical means to follow the statistical number of visitors to our website and to measure the effectiveness of advertising. We collect data from sources such as digital newsletters and marketing messages in order to find out how often our messages are opened and how users react to our messages; for example, do they go to the online service or make purchases. We may include follow-up codes in e-mail or marketing messages for the purpose of measuring their effectiveness. We may also carry out research to improve the usability of our web services, and this research may involve saving data on mouse actions by the user on our website.
We use cookies to target advertising so that we can offer you more relevant advertisements. Our users might see advertisements in the networks of our partners (such as Facebook, Google or Microsoft) after visiting our website.
We cannot identify you personally on the basis of cookies alone. If you are logged in to our service and have given your consent to cookie-based targeting and grouping, we may combine data on your online actions with your other data, including your journeys or earlier purchases, and create a customer profile based on this information.
We use unique anonymous identifiers in our services. If you have made purchases on our website and given your consent to cookie-based targeting and grouping, we may combine your visiting data with your earlier purchases on the same browser or with your contact information provided with the purchase, and create a so-called site visiting profile. We use this data at a statistical level to develop our services. We may also combine your cookie data with your survey responses. Before doing this, we always inform you at the beginning of the survey.
Our aim in grouping the data is to offer you better services, content and advertising and a smoother user experience.
Page updated 28 Feb 2024. Google Optimize changed to Convert.com.
Page updated 4 Sep 2024. Microsoft Ads added to Marketing cookies.
Page updated 26 Nov 2025. The entire cookie listing updated to a more detailed level.
What kind of cookies do we use?
These are automatically activated cookies that our website needs for a good and safe user experience. Necessary cookies are functional cookies that are always enabled and indispensable for ensuring that the vr.fi website functions well. They cannot be disabled.
Functional cookies
| Name | Type | Provider | Purpose | Maximum Storage Duration |
|---|---|---|---|---|
cookieConsentLevels | Cookie | vr.fi | Stores user’s consent selection. | 13 months |
rc::a | Local Storage | Google | Part of Google reCaptcha. Distinguish between human and bot traffic. | Persistent |
cookieConsent | Local Storage | vr.fi | Stores the cookie consent meta data | Persistent |
hasDismissedProfileTooltip | Local Storage | vr.fi | Stores information on whether the visitor has reacted to a banner to create a profile. | Persistent |
loginTooltipShown | Local Storage | vr.fi | Stores information on whether the prompt to login has been shown | Persistent |
paymentStore | Local Storage | vr.fi | Temporarily stores payment session data such as selected payment method, billing preferences, or transaction progress to streamline the checkout experience | Session |
previouslyLoggedIn | Local Storage | vr.fi | Stores information on whether the browser has previously been used to log in to the website | Persistent |
recentRoutes | Local Storage | vr.fi | Stores recently viewed route selections | Persistent |
recentStations | Local Storage | vr.fi | Stores train stations recently used for journey searches | Persistent |
topicLastReferenceTime | Local Storage | vr.fi | Used by Meta Pixel to remember the last time it checked browser topics for personalized advertising. | Persistent |
userIdentity | Local Storage | vr.fi | Stores user information when the user is logged in to vr.fi website | Persistent, as long as user is logged in. |
giosgGaChatted | Local Storage | Giosg | Indicates whether a visitor has engaged in a chat session. Used to trigger Google Analytics events and measure chat engagement. | Persistent |
giosgHasAutosuggested_xxx | Local Storage | Giosg | Indicates whether autosuggestions have been shown to the visitor during a chat session. Helps manage chat behavior and avoid repeating suggestions. | Persistent |
giosgIsAutosuggested_xxx | Local Storage | Giosg | Indicates whether autosuggestions have been activated for the visitor during a chat session. Helps manage chat behavior and avoid redundant suggestions. | Persistent |
giosgWindowOpen_xxx | Local Storage | Giosg | Tracks whether the Giosg chat window has been opened by the visitor. Helps manage chat engagement and avoid redundant prompts. | Persistent |
rc::c | Local Storage | Google | Used to distinguish between humans and bots | Persistent |
access_token | Cookie | VR | Stores a temporary access token used to authenticate user sessions and maintain secure access to protected resources. | 1 month |
AEC | Cookie | Google | Used by Google to ensure that requests within a browsing session are made by the user, not by other sites. It helps prevent malicious sites from acting on behalf of a user without their knowledge. | 6 months |
APISID | Cookie | Google | Used by Google to store user preferences and information when interacting with Google services embedded on third-party sites. It helps personalize content and maintain secure user sessions. | 2 years |
ciam_session | Cookie | VR | This cookie maintains the user's authenticated session within a CIAM system, ensuring secure and continuous access to identity-protected resources. It helps manage login state, session duration, and user identity verification. | Session |
csrftoken | Cookie | VR | Used to protect against Cross-Site Request Forgery (CSRF) attacks by ensuring that each request made by the user is intentional and originates from the authenticated session. | Session |
HSID | Cookie | Google | Used by Google to help authenticate users, prevent fraudulent use of login credentials, and protect user data. It stores encrypted and digitally signed records of a user’s Google account ID and most recent login time. | 2 years |
loggedIn | Cookie | VR | Stores information on user’s login status. | 1 month |
receive-cookie-deprecation | Cookie | Google | Used to test or signal support for upcoming browser changes related to cookie handling, such as the deprecation of third-party cookies or changes to SameSite attributes. It helps developers and platforms prepare for evolving privacy standards. | 6 months |
refresh_token | Cookie | VR | Stores a secure token used to obtain new access tokens without requiring the user to re-authenticate. It helps maintain persistent login sessions while minimizing exposure of sensitive credentials. | 1 month |
SAPISID | Cookie | Google | Used by Google to authenticate users and ensure secure access across Google services embedded in third-party websites. It helps prevent malicious use of login credentials and protects user data. | 2 years |
selectedRole | Cookie | VR | Stores the user’s selected role within a multi-role application environment (e.g., admin, editor, viewer). It helps tailor the user interface and permissions based on the active role. | 1 year |
sessionId | Cookie | VR | Stores a unique identifier for the user's session, allowing the server to recognize returning users during a single browsing session. It helps maintain login state, track interactions, and support secure navigation across pages. | Session |
sgid | Cookie | Giosg | Stores a secure session identifier used to authenticate and maintain user sessions across protected areas of a website or application. It helps ensure session integrity and prevent unauthorized access | Session |
SID | Cookie | Google | Used by Google to authenticate users, maintain session integrity, and protect against malicious activity. It stores encrypted and digitally signed records of a user’s Google account ID and most recent login time. | 1 year |
SIDCC | Cookie | Google | Used by Google to provide security for user data and to protect against unauthorized access. It helps ensure that login credentials and session data are securely transmitted and verified across Google services. | 1 year |
SSID | Cookie | Google | Used by Google to store user preferences and login information for Google services embedded in third-party websites. It helps personalize content and maintain secure sessions. | 2 years |
The purpose of statistical cookies is to provide us with data that we can use as a basis for improving our website’s usability and customer experience and developing our services. These cookies give us data on the extent to which our services are used, the manner in which they are used and the issues that service development should pay attention to. They also allow us to analyse where our services are used at city level.
For instance, we use the Google Analytics and Hotjar services as well as Google Optimize usability testing that utilise statistical cookies. The data we analyse is always compiled data and we do not store personal data on the website usage.
| Name | Type | Provider | Purpose | Maximum Storage Duration |
|---|---|---|---|---|
_ga | Cookie | Google | Used by Google Analytics to distinguish users. | 24 months |
_ga_XXXXXXX | Cookie | Google | Used by Google Analytics to persist session state. | 24 months |
FPLC | Cookie | vr.fi | Provides cross-domain linking capability. | 20 hours |
FPID | Cookie | Google | Used by Google Analytics to distinguish users. | 24 months |
giosg_rmatch | Local Storage | Giosg | Used to match and identify returning visitors across sessions and domains. Supports persistent chat functionality and personalized engagement. | Persistent |
These cookies help us target content and offers to you depending on how you have used the vr.fi website. If you are logged in and make a purchase on our website, we may combine your cookie data with your other data, including the time of your journey, your ticket product or earlier purchases. This data enables us to analyse and develop our operations, offer customised content, such as additional information about travelling or targeted advertisements. In this, we use personalisation tools, such as the Convert.com service.
Cookies used for content targeting and grouping
| Name | Type | Provider | Purpose | Maximum Storage Duration |
|---|---|---|---|---|
_conv_v | Cookie | Convert.com | Used to identify returning users. | 6 months |
_conv_s | Cookie | Convert.com | Used to keep convert.com session intact. | 20 minutes |
_conv_r | Cookie | Convert.com | Used to track the referrer of the visitor. | 6 months |
conv_t | Cookie | Convert.com | Used to track conversion events and user interactions for A/B testing experiments. | 6 months |
convert.com | Local Storage | Convert.com | Stores data related to A/B testing and personalization. Tracks user participation in experiments, variant assignment, and interaction history to ensure consistent experience and accurate reporting. | Persistent |
Marketing cookies help us and our trusted partners place targeted advertising on the websites of companies that participate in marketing cooperation. These cookies are mainly set by advertising environment providers (such as Facebook and Google).
With marketing cookies, we can enrich the data used in the targeting of marketing activities with data we have received from third parties. This enables us to target perks and marketing more closely according to your needs. In targeted advertising, we use Google’s and Facebook’s advertising and monitoring services, for instance.
| Name | Type | Provider | Purpose | Maximum Storage Duration |
|---|---|---|---|---|
_uetsid | Cookie / Local Storage | Microsoft | Used by Microsoft Ads to distinguish sessions. | 1 day |
_uetvid | Cookie / Local Storage | Microsoft | Used by Microsoft Ads to distinguish visitors. | 13 months |
xnpe_XXXXXX | Cookie | Bloomreach | Customer's Bloomreach Engagement generated server-side cookie. | 3 years |
exponea_etc | Cookie | Bloomreach | Customer's Bloomreach Engagement generated client-side cookie. | 7 days - 3 years |
MUID | Cookie | Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 12 months |
exponea_time2 | Cookie | Bloomreach | Timestamp offset between browser and server time. | 60 minutes |
FPAU | Cookie | Google | Used by Campaign Manager, Display & Video 360, Google Ads and Search Ads 360 to store user interaction and attribution data for ad performance measurement. | 90 days |
test_cookie | Cookie | Google | Used to determine if a user's browser accepts cookies. | 15 minutes |
_fbp | Cookie | Meta / Facebook | Set by Meta Pixel, used to identify user, measure ad performance and build custom audiences. | 3 months |
sgid | Cookie | Giosg | Personal, secret identifier of the visitor. This ID is only known by the end user's browser and is only sent to Giosg for validation. | 12 months |
giosg_chat_id_XXXX | Cookie | Giosg | Organization specific visitor identifier. This cookie is used to distinguish unique visitors and allow chat to continue from page to page. | 12 months |
giosg_sgid_XXXX | Cookie | Giosg | Personal, secret identifier of the visitor. This ID is only known by the end user's browser and is only sent to Giosg for validation. | 12 months |
__exponea_banner_event | Local Storage | Bloomreach | Tracks user interactions with banners or pop-ups (e.g., impressions, clicks, dismissals) to manage display frequency and personalization | Persistent |
lastExternalReferrer | Local Storage | vr.fi | Stores the last referring website the visitor came from | Persistent |
lastExternalReferrerTime | Local Storage | vr.fi | Stores the timestamp of the lastExternalReferrer update | Persistent |
exponea_tracking_definition | Local Storage | Bloomreach | Stores tracking configuration and customer identification data to support personalized experiences, event tracking, and analytics. | Persistent |
datr | Cookie | Facebook | Used by Facebook to identify the web browser being used to connect to Facebook, regardless of the logged-in user. It helps detect suspicious login activity and maintain platform security. | 2 years |
Browser settings
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